Our vision: To be your favourite toy company

creative_toysWith an extensive and global network of inventors, developers, manufacturers, retailers and consumers at our fingertips, we are able to bring some of the most exciting, innovative and imaginative toys to market.

The Kids@Play team have a combined sum of 70 years’ experience in the toy industry, over the years working for household names including Tomy, Playmobil, Hornby, HTi and Vivid Imaginations.

It was thanks to our invaluable contacts in the industry that we secured our first new product range from Maxx Marketing, which included the Real Talking Sorting Hat®. The interactive toy, featured in JK Rowling’s hugely successful Harry Potter series, led to an explosion of press coverage and a flurry of industry awards followed for Kids@Play.

Since then we have never looked back. We continue to develop and expand our ever-growing range of toys, making new connections and new opportunities with leading figures in the trade all the time.

As a business and a team we are known for our integrity and our ability to make magical things happen.

We can’t wait to show you next the amazing products we’ll bring to market…