Our team

Our people have strong and growing reputations​

Nathaniel Southworth ACMA, MBA​, Managing Director
Slytherin House


Nat has spent 15 years in the toy business, with roles in finance, buying, marketing, and sales and time with Asda, Vivid, Hti and Hornby preparing for this role.

He likes things to be black and white when it comes to the detail of the business.

A self-confessed workaholic, since joining Kids@Play Nat believes he can add logistics to his experience having unloaded a container and run the traffic department of our operation for a three-week period.

Nat gets rather excited about what we are doing here at Kids@Play and he loves talking about it!


Ben Smith​, General Manager UK & Eire
Gryffyndor House


Ben had never worked with Nat before joining Kids@Play, despite them both previously working for Vivid. However, they became friends during the Toy Trust 3 Peaks Challenge in 2012.

Ben likes things organised, and has held account management roles with Re:Creation, Rainbow Designs and Vivid, so he knows toys and, importantly, he knows how to sell brands!

Ask him about selling Mars® protein bars and his work getting early-stage sports nutrition brands off the ground.

Ben is a resident of Chepstow and runs the head office when he’s not sneaking off to coach rugby. Whenever Wales win the rugby, the rest of the team happily avoid the office.​


Neil Leah, Head of Sales
Hufflepuff House

Nat met Neil on an early buy trip for Asda -don’t get them started on how many WWE® action figures they used to buy and sell. Nat joined Vivid and then they sold even more!

Neil has an unbelievable track record for growing sales, which now spans 40 years. He is an acknowledged professional and arguably one of the industry’s greatest salesmen, with a particular specialism in FOB transactions.

We challenge you to find anyone who has a bad word to say about Neil – mould broken.


James Southworth, Business Development Manager
Ravenclaw House

kids_at_play_team_james_southworthUnfortunately for James, he is Nat’s brother. For those who remember the story of the town mouse and the country mouse, James is the country variant and has possibly the firmest handshake in the toy industry.

James has never been afraid to get his hands dirty and likes to get stuck in. He sorted our warehouse out for starters but now handles all our independent toy business.

As he is family he bypasses any chain of command to make sure what is really going on at retail is heard loud and clear.

He has never missed a conference call... allegedly... (there are no witnesses!)